The Situation
A prospective client reached out with a unique vision: to open the first automated motorcycle wash in the Twin Cities, inspired by similar models in other parts of the country. While securing a location with high visibility on popular motorcycle routes seemed straightforward at first, it quickly became clear that this project would go beyond a typical real estate transaction. The client required not only the right property but also a network of business partnerships to bring his vision to life.
The Solution
Recognizing the dual nature of this project as both a real estate and business venture, we pursued two parallel paths:
- Real Estate Search: We identified high-traffic locations frequented by motorcyclists, focusing on properties with visibility and accessibility along “known” bike routes. With these criteria, we explored car washes and available properties along these routes to find the right fit for an automated motorcycle wash.
- Business Facilitation: Understanding the broader scope of this project, we connected the client with trusted bankers and legal professionals to secure necessary financing. Additionally, we sourced equipment partners and suppliers essential for launching the wash, facilitating collaboration across all stakeholders involved.
Despite significant progress, unexpected setbacks nearly derailed the project. However, our commitment to seeing it through led us to bring in alternative vendors from our network, ultimately reigniting and solidifying the deal.
Results
After nine months of diligent work, we successfully secured the ideal site, negotiated a comprehensive deal that included real estate, equipment, and other essential business assets, and coordinated financing and legal partnerships. Through a combination of perseverance, strategic networking, and dedication to our client’s vision, we helped turn “HogWash” into a reality—a project that underscores the strength of our business relationships and commitment to our clients’ success.
Conclusion
This project exemplifies how The Brookshire Company goes beyond traditional real estate transactions, offering a complete approach that includes both real estate expertise and business solutions. By engaging our extensive network and persevering through challenges, we turned a unique concept into a fully realized business. HogWash now stands as a testament to the tailored support we provide, helping clients turn ambitious ideas into successful ventures—especially when they demand more than just a property but a complete, integrated solution.
